Seasonal Analysis
The Seasonal Analysis tab answers two questions about your shop as a whole: when in the week, and when in the year, do you sell more? It compares the current year against the previous year so you can see whether the pattern is repeating.
On this page
Section titled “On this page”- Seasonal Orders Trends
- Seasonal Unit Trends
- What it doesn’t show
- See also
Seasonal Orders Trends
Section titled “Seasonal Orders Trends”Three charts at the top of the tab, all measuring order count:
- Orders Per Weekday — radar chart with seven points, one per weekday. Two overlapping shapes: current year (solid) and previous year (dashed).
- Orders per Month (Current Year) — donut chart. The outer ring is one slice per month; the inner ring rolls those up into four quarters.
- Orders per Month (Previous Year) — the same donut for the prior year, side-by-side for comparison.
Seasonal Unit Trends
Section titled “Seasonal Unit Trends”Three charts at the bottom of the tab, identical in shape but measuring units sold instead of order count:
- Variants Sold Per Weekday — weekday radar, current vs. previous year.
- Variants Sold per Month (Current Year) — month + quarter donut.
- Variants Sold per Month (Previous Year) — month + quarter donut, prior year.
What it doesn’t show
Section titled “What it doesn’t show”This tab is intentionally a shop-wide view. It tells you whether your shop has weekly or monthly seasonality patterns — not which individual variants are seasonal.
For variant-level seasonality, look at the Forecast page: variant detail charts show that variant’s sales history, and seasonal forecast models react to per-variant patterns when Auto chooses one. There is no per-variant “seasonality strength” score on this tab.
See also
Section titled “See also”- Overview → Timelines — the short-cycle view (past 30 days).
- Forecast → Variant detail — per-variant history when the shop-wide pattern doesn’t answer your question.